Digital Marketing Lead

Hours of Work: 35 hours per week

Reports to: Head of Marketing and Communications

Salary: £30,000 - £32,000, dependent on experience

Location: Home-based

Closing date: Sunday 8th March 2026 (midnight)

An excellent opportunity has arisen to join the Pancreatic Cancer Action team as our new Digital Marketing Lead! We’re looking for an experienced, data-driven digital marketer who is a creative thinker and keen to innovate and continually grow and develop our digital channels. As a small team, we need someone who thinks strategically and thrives with a hands-on, operational role.

Pancreatic Cancer Action is a national charity, dedicated to saving lives through early diagnosis. This post has a pivotal role to play in delivering our mission by increasing brand visibility, raising awareness amongst all our audiences and supporting the generation of income across the UK.

This exciting role will lead all our digital marketing channels and activities, with responsibility for delivering high-quality, creative and engaging content to our digital audiences. You will continually analyse and review channel and campaign performance, optimising content and developing activity as necessary.

Our new Digital Marketing Lead needs to be proficient in website management and development, managing social media marketing, content marketing, email marketing, with a big emphasis on delivering results through paid media, SEO, SEM, and PPC.

This is a fantastic opportunity to become part of a small but dynamic and fun team, really making a difference to an expanding charity.

Pancreatic Cancer Action was founded in 2010 by a rare survivor of the disease. We are a small, creative and passionate team committed to improving early diagnosis and saving lives.

Pancreatic cancer has only a 7% survival rate and this figure has not improved significantly for over 50 years. Despite it being the 5th biggest cancer killer in the UK, pancreatic cancer receives only 3% of overall research funding.

With a strong focus on early diagnosis, Pancreatic Cancer Action aims to improve survival rates through raising awareness, medical education, improved patient information and by funding research specifically into the early diagnosis of pancreatic cancer. Simply put, we want more people diagnosed in time for surgery, currently the only potential for a cure.

• Lead all our digital marketing channels and activities with responsibility for delivering high-quality, creative and engaging content to our digital audiences.
• Communicate Pancreatic Cancer Action’s strategic objectives - and all the activities that underpin them - to UK audiences. These include:
  • Raising public awareness and knowledge of pancreatic cancer and its symptoms.
  • Education, awareness and training for the medical and healthcare communities.
  • Funding research specifically into early diagnosis of pancreatic cancer.
  • Providing high-quality health information and publications.
• Manage, develop and update the Pancreatic Cancer Action website. You will also oversee the ongoing technical management of our website (alongside our external agency).
• You will deliver results through paid media advertising, SEO, SEO, SEM, and PPC.
• Contribute to the creation and implementation of a digital and social media strategy.
• You will support Pancreatic Cancer Action’s mission by increasing brand visibility, raising awareness amongst all of our audiences and supporting the generation of income across the UK.
• You will continually analyse and review channel and campaign performance, optimising content and developing activity as necessary.
• You will lead our social media marketing, content marketing, email marketing, website management and development.
• Be responsible for designing and creating engaging and relevant content for all our channels.
• Monitor the financial spend of agreed areas of responsibility, working within agreed budgets.

Website management

• Manage, develop and update the Pancreatic Cancer Action website.
• Working alongside our external agency, you will oversee the ongoing technical management of our website. Having Django CMS experience would be an advantage.
• You will ensure compliance with best practice and focus on continually improving users’ experience.
• Ensure Pancreatic Cancer Action benefits from integrating our CRM and other software into the website.
• Ensure that content is regularly reviewed and updated, and new content is added to the site regularly (blogs, news etc.).

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Conduct keyword research, on-page optimisation and technical SEO audits.
• Monitor, analyse and report on SEO performance.

Paid Media

• This is a vital and rapidly growing area for the charity, and this role will manage all paid-for digital marketing, including lead generation and acquisition (Meta, Google, etc.).
• Create advertising campaigns and ensure effective tracking, monitoring, improvements, evaluation, and reporting of campaigns.
• Oversee our Google Ads grant (PPC) and (CRO) Google Tag Manager.
• Manage our main Google Ads account and launch Search, Display, and YouTube advertising for our digital-first Pancreatic Cancer Awareness Month campaign.
• Deliver detailed advertising reporting using Looker Studio or other similar digital dashboards.

Digital content

• Manage and maintain the content calendar, including planning and scheduling content that aligns to both Pancreatic Cancer Action and project objectives.
• Create and manage the sourcing of high-quality content for blogs, website pages, social media posts, email content and for all other digital channels.
• Write, edit and proofread content to ensure clarity, accuracy, and alignment to Pancreatic Cancer Action’s Text and Brand Guidelines.
• Create engaging design assets for use across all digital channels, including video and animation.
• Responsibility for pixels and unique identifiers for analytics.

Social media

• Work with the Head of Marketing and Communications to develop a social media strategy and set goals to increase brand awareness and engagement.
• To be responsible for all Pancreatic Cancer Action social media channels, including design and content development, scheduling, optimising, and reporting.
• Work with our Marketing and Communications Executive to manage social media channels on a day-to day-basis, engaging with Pancreatic Cancer Action audiences by responding to comments and queries and being proactive to find out more and nurture relationships.
• Plan social media campaigns in line with other marketing and communications or charity-wide activities.
• Use social media analytics to generate regular reports, using results to inform future day-to-day work and campaigns.
• Spot social media trends and industry best practice, advising on best social media content, tactics, and new technologies.
• Form relationships with key social media influencers to help grow our reach.

Email marketing

• Create and distribute monthly e-newsletters to Pancreatic Cancer Action segmented subscribers.
• Create and distribute email campaigns to segmented audiences.
• Develop email schedules for awareness and acquisition campaigns.
• Create and manage automated email sequences.
• Segment email lists and ensure personalised messaging for targeted audiences.
• Support ongoing CRM project work to ensure we maximise the data held and its ability to drive campaign and activity success.

Working as part of a team

• Be an integral part of the Marketing and Communications team, including a Marketing and Communications Executive, a PR and Communications Lead and the Head of Marketing and Communications.
• Support the Marketing and Communications team and help cover their areas when needed.
• Provide Digital Marketing expertise to the whole PCA team.

Other duties

• Be a brand ambassador, providing advice on the consistent use of Pancreatic Cancer Action’s brand.
• Travel across the UK to attend meetings, events and activities when needed.
• Deputise for the Head of Marketing and Communications when needed.
• Any other duty that the Head of Marketing and Communication considers appropriate.

While every effort has been made to outline all the main duties and responsibilities of the post, a document such as this does not permit every item to be specified in detail.

*** Shortlisting will be aligned to the Person Specification for this role. Please ensure you read the supporting document below***

Closing Date: Sunday 8th March 2026

Interview Date: Wednesday 18th March 2026

• Please view the Pancreatic Cancer Action Digital Marketing Lead Job Specification document (opens in a pop up)